Soap Redesign For Men

Charged with redesigning an everyday household object, I chose to turn the tables on organic hand soaps. Soap is soap, why add all the frills when you just need suds and water. The redesign marketed an organic hand soap to hard working men in service industries such as auto, fire, and construction. Using industrial and gritty type faces, paired with 1970's service shop type faces to create lock ups that are quick witted and transparent in what the product offers.