The task here was to conceptualize and design a seasonal beverage campaign for an existing beverage company. Choosing to branch off of the Troeg's brand allowed a hand rendered approach to imagery and type to expand into the carrier and name plate. Water colors and ink were used to create imagery, and explore further typographic options, while reinforcing the creative liberties that the brewery practices. Each brew benefits a local organization that Troeg's already supports, while combining the exploration of nature with recycling and reusing initiatives. Bring the pack back to restock for your next adventure and receive a discount.